Founder of API Curls,

Entrepreneur and Creator

Curls, Confidence & Career

As a Southeast Asian poet, entrepreneur and Founder of API Curls, a multicultural movement about hair and identity, Rosie Chuong is leading empowered women of all ages around the globe looking to live beyond the straight hair standard by embracing their natural curly hair patterns and textures with confidence.



API Curls: A Multicultural Movement

API Curls is a multicultural digital platform focused on transforming outdated narratives about what it means to have “beautiful” hair and empowering women in Asian and Pacific Islander communities to embrace their natural curly hair patterns and textures.