Can you believe that I’m already on year 2 of my curly hair journey?!
First of all, I’d just like to thank each and every individual who has helped support me in this venture. Each day, I’m blessed to meet and connect with countless people who relate to my story, who want to understand the curly hair experience and who want to just be super supportive.
I want to go over some of the things I noticed in the last year that I believe is very important to bring up.
If you haven’t had a chance to check it out, I recently published a video and blog post going over my API Curls project, which I started as a way to document and discuss the experience within the curly hair community as told by those who identify as Asian and Pacific Islander. API Curls isn’t the first attempt at doing such a thing, but I’m being vocal about it so that it encourages other voices to chime in.
Most of the material currently lives on my social platforms because that’s where I started it, but I’ll be working on ensuring that the content is accessible across multiple platforms. Please share this with someone you know who could benefit from learning about the curly hair experience as told by people who identify as Asian and Pacific Islander.
FINDING YOUR TRIBE
I made a video earlier this year about establishing a support system or tribe of people who are going to support you on your curly hair journey. I was impassioned to talk about this because I realize that I wouldn’t be as vocal as I am had it not been for the people who’ve been rooting for me and I’m bringing this up again because:
- If you do marketing, communications or content creation for a living, you’ll know that Facebook groups is shaping the experience on that particular platform and because that’s how the trend is turning. Now, more than ever, is the best time to start making connections and finding people who can truly support you in your efforts in embracing your natural texture! I promise this is not a paid plug from Facebook. I’m promoting it because this particular platform has a seamless experience when it comes to asking questions and creating dialogue with people from all over the world. It’s a resource tool I want you to be aware of.
- Another reason why I’m bringing this up is because in my year 1 curly anniversary video, I specifically remember calling attention to the fact that lack of education and resources is part of what’s shaping the attitudes around curly hair within the Asian and Pacific Islander communities. The more our generation takes the time to learn how to care for multiple hair textures, and share our experiences of living with it, the more the world and future generations can understand the beauty behind embracing all textures. This is how we can live beyond the straight hair standard. Find your tribe and cultivate it.
BRANDING/PACKAGING OF CURLY HAIR PRODUCTS
This last thing I’m going to bring up is not talked about often, but because I’ve always taken an interest in consumer psychology, behavioral psychology and marketing, I notice this a lot so I thought I’d plug this into my blog to give you something to think about.
Have you noticed that a majority of products from curly hair brands look very particular? Most that I’ve seen are inviting, fun, outgoing, punchy, bright, loud and looks affordable. It’s rare that I come across curly hair products that has packaging or branding that looks sophisticated and luxurious.
Is there a particular message that the curly hair community is being told when it comes to their hair textures in correlation to the branding and packaging of their products? While I don’t personally hate any of the packaging I’ve seen so far, I’d really love to be able to see more natural textures be portrayed as elegant and romantic, because the people who wear their natural hair textures deserve and are capable of being these things too.