“This quote describes me the best: ‘When you only have two pennies left in the world, buy a loaf of bread with one, and a flower with the other.’ Because I believe we need both food and beauty to survive. Food for your body and beauty for your soul.” – Jasmine
Most artistic discoveries happen in frequent visits to museums, but there are times when social media, especially Instagram, help me stumble upon something refreshing and new. That was the case for the project, Petals and Jasmine. I usually like to go through the feeds of people who comment and like my photos (you never know what you’ll find!) and was in awe with artist, Jasmine, and her eye for creating art and photography from her clever, quirky and whimsical styling of flowers.
Having been interested in art for as long as she can remember, Jasmine, originally from Sweden and equipped with an Art History degree, made the move of relocating herself from Italy to London to pursue her floral career just a few years ago.
“The most beautiful thing in the world for me is a flower. It´s just so simple, delicate and created by mother nature.”
A few favorite artists of Jasmine’s: the delicacy of Degas and Mary Casset and the powerful works of Artemisia Gentileschi.
When describing her creation process: I ask myself, “What would look good on my walls and go with my décor? What would look good in my friend’s home? Or other homes that inspire me?”
When sharing where she gathers inspiration: home décor, illustrations and ad campaigns for perfumes.
In describing how she pushes the boundaries of her creativity: I don´t believe in comfort zones. If you want something bad enough it becomes your comfort zone. It doesn’t matter if you´re good at it or not because you will be good at it if you just keep practicing.
Her dream project: create an ad campaign for a perfume!
“I don’t believe in comfort zones.”
Jasmine’s first piece that she created was FR. At the time, she was receiving so many roses from her fiancé and wanted to memorize the gestures in an artistic way. Simultaneously, they had just booked a trip to Paris (super romantic!) and the idea came to behead the roses and arrange them in such a way that spelled out “FR”. The photograph was framed on her wall and the rest is history. Her French influence has not stopped as she also has an Eiffel tower and a OUI piece available. “There´s something magical with everything French!” she exclaimed, and I, too, agree.